|
The CAPULIN name was
selected because it best represented a point at which all
of a coffee's virtues can come together in an unaltered
stage of natural wholeness.
The
coffee presentation we most wish to attain on behalf of
the CAPULIN EFFORT.
Capulin
is the name given to a particular condition of coffee.
During the
traditional drying cycle, dried cherries with seeds
intact, are called capulin. A
stage in which the coffee bean is protected in its dried,
sugary skin just before milling. CAPULIN has never been
touched by water or alcohol as other comercial washed
coffees have! None of the finest, most subtle flavor
oils, sugars, and caffeine alkaloids have been dissolved
away.
With
CAPULIN you receive 100% of the reasons folks started
drinking coffee. Now, here are a few truths to ponder.
In
antiquity, only mature coffee cherries were picked and
placed in the sun to dry, like raisins. All their natural
sugars were dried in.
When the
coffee cherries were thoroughly dried, the men used
wooden mallets to beat the beans, or two stone surfaces
were used to mill the beans, from their sun dried hull
and inner shells. The chaff was winnowed from the beans
and passed to the elders, women and children. Their hands
were used to sort large beans from small and good from
bad.
Traditionally
a very labor intensive and costly process. Commercially,
it no longer occurs that way. The commercial production (corporate
coffee) uses a process called water-bathing, which
basically, replaces the men who traditionally were needed
to turn the coffee in the sun every day and the work of
the women and children who hand-sorted the beans prior to
sale.
The
corporation found that by floating the coffee, BAD BEANS
FLOAT and GOOD BEANS SINK, they could float off the high
labor costs.
The
result has devastated the economic potential of a
villagers' income, thereby effectively creating poverty
for the third world peoples. The reality is far more
complexly disruptive than this brief scenario is able to
expose.
Now, to
further reduce the high economic cost of individually
picking only the mature fruit, coffee cherries are
stripped from the trees in all stages of development and
poured into room-sized tanks. The mass weight crushes the
cherries and the sugary juices are fermented into alcohol.
The once sticky, sugar-laden hulls can be easily washed
from the beans and their inner shells, while floating off
the bad beans. The soggy coffee beans are then placed in
giant ovens to take out most of the water and then
bleached in the sun to dry. When dried, the beans are run
through a rasp-mill where the shell chaff is blown away
and the beans are screened for size.
The
actual high, natural quality of your coffee is lost as a
result of this low-labor technology.
Three
dramatic chemical changes have occurred to your
coffee!!
First, the
bitter flavor of coffee which has been picked green or in
any varying stage short of maturity lacks the full sweet
aftertaste of mature, traditionally dried coffee.
Second, sugar,
which was traditionally dried into the coffee bean, is
made into alcohol which absorbs the essential flavor-enhancing
oils from the bean.
Third, the
most delicate caffeine alkaloids are water soluble, and
are instantly lost to you in the water bath process of
hulling and sorting.
Three
dramatic social changes have occurred because of your
coffee!!
First, People living in small,
remote, paradise-like villages, having coffee as their
principle source of income, having had it removed by
those employing the water-bath process, sell their lands
because of their inability to survive solely on their
meager income from the cherries they grow, for which so
little is paid by those employing the water-bath process...
Second, People
living in small, remote, paradise-like villages are
forced to leave their hungry families, travel thousands
of miles on foot, climb mountains, swim rivers and all to
cross a strand of wire so they can become illegal aliens
(subject to deportation, imprisonment or death) just so
they can send money home for their families to compensate
for the lost income from those employing the water-bathing
process ...
Third, people living
in comfortable homes and apartments have an opportunity
to help people living in small paradise villages to stay
home, by purchasing whole, natural, delicious hand-processed
CAPULIN coffee and help bring about the desperately
needed changes from those employing the water-bathing
process.
|